Colour game
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Details
Year
2026
Brand Strategy
Ice cream is an impulse category crowded with sameness. Ice Cream Co. needed permission to be loud. We anchored the brand in nostalgia and play, framing every tub as a small trigger for joy — turning a commodity dessert into a collectible moment.
(WHAT WE DID)
Vision, mission & values
Audience personas
Positioning statement
Brand promise
Big idea
Verbal Identity
We gave Ice Cream Co. a voice that's part carnival barker, part childhood best friend — cheeky, warm, and never precious about dessert. Copy leans into puns and nostalgia to keep the brand feeling handmade at any scale.
(WHAT WE DID)
Voice persona
Voice pillars
Elevator pitch
Value propositions
Message library
Visual Identity
The identity is built on saturated color-blocking and a hand-drawn mark system that mimics a scoop in motion. Packaging doubles as a canvas, with rotating patterns that keep the shelf feeling like a party.
(WHAT WE DID)
Creative brief
Logo system
Color/type
Packaging system
Brand guidelines
Art Direction
Photography favors candid, sun-drenched moments over studio polish — drips, melts, and genuine smiles. It's art direction that celebrates ice cream as an experience, not just a product shot.
(WHAT WE DID)
Photography
Product Styling
Motion
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Model Car
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