Portraits
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Brand Strategy
Tiger Athletics needed to compete with legacy sportswear giants on intensity, not budget. We positioned the brand around raw, unfiltered effort — training as it actually looks, not as it's usually marketed.
(WHAT WE DID)
Vision, mission & values
Athlete personas
Positioning statement
Brand promise
Big idea
Verbal Identity
Tiger's voice is Intense, Direct, and Unapologetic — short, propulsive copy built to move at the same pace as the gear it describes.
(WHAT WE DID)
Voice persona
Voice pillars
Elevator pitch
Value propositions
Message library
Visual Identity
The identity uses a stark, high-contrast palette and a sharp angular mark designed to stay legible in motion — on a jersey, a court, or a phone screen mid-scroll.
(WHAT WE DID)
Creative brief
Logo system
Color/type
Apparel system
Brand guidelines
Art Direction
Art direction embraces motion blur, hard shadow, and real exertion over posed athleticism, capturing effort as the brand's core visual proof point.
(WHAT WE DID)
Photography
Motion
3D Renders
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Nature Shoot
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